from failure to success

A soap company was on a brink of failure. They sold rest of their assets and tried to make company viable again... They then changed their strategy...

and they started selling wallpaper cleaner instead ...

and they started selling wallpaper cleaner instead ... but soon saw themselves failing AGAIN... Until...

Someone running a nursing school used their product for completely different purpose... to make Christmas ornaments!!!

the product is today known as play-doh

As they say, "Failure is the key to success"

They saw how ONE of their customer used their product and: - used same concept - changed the name/branding of product - changed their target audience completely

Terrain Map Play-Doh sold for $1.50 per cent. While their wallpaper cleaner (technically same product) sold for 34 CENTS per can. Both had SAME amount of material but the uniqueness, branding and the hype made it more profitable

A successful toy product that once was a failing cleaning product... We can clearly learn a lot from Play-Doh, formerly known as Play-DohKutol... - They kept going despite seeing challenges - A growth mindset can lead you to see things that a limited one will not be able to. - They didn't disregard their ONE customer's suggestion on the usage of product. - They were innovative and had entrepreneurial spirit. - They were resilient and adaptable.

Remember

[{"selector":"#anim-78df221a-4738-4395-b12a-15309032e908 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 2.917289037349325e-7%) scale(0.9615384615384616)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Don't run away from failures, don't be afraid of failures, don't fear failure... Being successful means you'll likely fail, not once but again and again...