If you’re looking for ways to improve your online presence, then you should be asking yourself what kind of content would help you grow your business. Product reviews are one of the most powerful forms of content marketing because they allow customers to share their experiences with other people who might be interested in your products.
The best thing about product reviews is that they provide a unique opportunity for businesses to connect with their customers. When you ask your customers to leave feedback about your products, you’re giving them a chance to tell others about your company. And if they love your products, they’ll want to spread the word.
When you’re collecting reviews, you want to make it as easy as possible, because the easier it is, the more likely your customers will actually do it.
You can use product review requests as a marketing tool, too. For example, if you sell dog treats, you could send out a request asking people to share their experiences with your brand. If they love what you’ve created, they’ll be happy to help you promote your business.
Most importantly, they help in building trust and credibility of your products and your brand!
Figure out the type of reviews you are looking for
There are various types of reviews such as video, text, social media, and so on.
Figure out which will benefit your brand the most. A lot of businesses rely on video reviews because it’s easier for customers to see another user use the product and see the quality better. Some request influencers to create YouTube or other social media videos to generate more engaging content around the product usage.
Text and stars – the ‘usual’ method – still works wonder. You could ask people to share their thoughts around quality of the product.
Ask for review
Here’s an easy way to write an effective email request for product reviews:
- Start with a greeting that shows you care about them as a customer.
- Explain why you’d like to see a review.
- Include a link to where they can read more about your business.
- End with a question that asks them to take action.
- Send!
OPTIONAL: To get people to review, you can also offer a discount on next purchase or a giveaway or a similar offer that may persuade them to leave a review.
Remember, if customer liked your product, they’d be more than willing to leave a review, sometimes all you have to do is ask!
Email Templates To Request Review
1. Review for a problem that you solved for customer / Solution Provided
“Thank you so much for your purchase! We’re so happy to have been able to help you with your problem.
We would love to get your review of the product, so we can make it even better for future customers. Please take a minute and tell us what you think about [product name].”
2. Amazon or any platform
Hi [customer name],
Thanks so much for purchasing our [product name]! We really appreciate your business, and we hope you love your new [product name]. If you do, please tell us about it by leaving a review on Amazon.com.
Please follow this link to leave a review: [link].
Thanks again for your purchase!
3. Request review after 10-15 days post-purchase:
Hi [name],
We hope you have been enjoying your [product name]! We’d love to hear what you think of it, so we can keep making the product better.
If you could please take a minute to leave a review on Amazon, that would be amazing! It only takes a few minutes, and it helps people like you find our products.
Thanks for being an awesome customer.
4. Quick, short, and simple message
Hi [name],
Just wanted to check in with you after your purchase and make sure everything is going well. If there’s anything we can do to help, please let us know!
How other businesses request review?
If you want to know what’s working for other businesses, check out the reviews on Amazon. You’ll see that some reviewers receive hundreds of dollars in free products every month. And if you’re looking for ways to boost your own business, consider writing a review request. For example, if you sell organic dog treats, you could send an email to pet owners asking them to share their experiences with your company.
Request Reviews Using Shopify Apps
Below are 3 best review apps that you can use if you are using Shopify
1. Growave
If you were looking for one platform that will do it all – including reviews, then Growave is the answer to all your marketing needs at a really affordable price. They also offer a 30-day trial so you can try before you make a longer term commitment.
They not only have reviews but also offer loyalty program, social plugins, wishlists and Instagram UGC features.
It’s definitely is one of the best review apps for Shopify. It’s loaded with features to help you increase customer engagement and boost sales.
– It has an easy-to-use interface that makes it a snap to set up.
– It integrates seamlessly with Shopify, so you can start using it right away.
– Growave also offers a wide range of features to encourage customer engagement, including the ability to add photos and videos to reviews, as well as social sharing and follow buttons.
– Growave is also fully customizable, so you can match the look and feel of your brand.
– Because it’s built on Shopify’s platform, Growave is always up-to-date with the latest features and security updates.
Overall, Growave is an excellent review app for Shopify that’s easy to use and packed with features to help you boost sales and engagement.
2. Judge.Me
Judge.Me is a Shopify app that allows you to add customer satisfaction surveys to your store. The feedback you get from these surveys will help you understand how to improve your business, and can also help you market more effectively by getting your customers to spread the word about your store.
The app comes with three types of survey forms (they have added an additional one for Demographic now so a total of 4): NPS surveys, Net Promoter Score (NPS) surveys, and Check-in Surveys.
– NPS surveys are particularly useful because they give you insights into how likely someone is to recommend your store to others. If a customer indicates that they will recommend your store, that means they have a high level of loyalty and satisfaction with your products or services. If they indicate that they will not recommend it, then this indicates low levels of loyalty and satisfaction—this can help alert you if there are any problems with the quality of what you sell.
– Check-in Surveys ask customers how much they like specific aspects of their experience with your business (e.g., “How would you rate our service?”).
– Net Promoter Score (NPS) surveys ask customers to rank their level of loyalty on a scale from 0-10 (0 being least loyal; 10 being most loyal).
They have a forever free plan which includes unlimited reviews and a paid plan for additional features:
3. Yotpo
The Yotpo Shopify App is a great way to get more exposure for your products on social media, and it can help you increase sales.
It’s easy to use and gives you access to a lot of useful features that will help you grow your business.
– The app is free, so there’s no reason not to try it out.
– You can easily add product reviews from Yotpo directly onto your website.
– It has a lot of other great features like customer engagement reports, which are helpful for improving your business overall.
How to handle a negative customer review? [Email Template]
If you see a bad review, use this as a learning opportunity to improve your product or your service. Make sure to reach out to the customer to see if you can get this fixed. Below is an example of an email you can send to your customer:
“[Customer Name],
I just read the review you wrote about our [product name] on [review site].
I’m disappointed that you didn’t see the same results we did. 😔
Let me know if you have any questions about the product or how to get started so that we can help.
While I realize this isn’t a fit for your needs, I hope you’ll be willing to share your thoughts with us so that we can learn from your experience and improve our product.”
Be persistent
The best thing about product reviews is that they help consumers decide which products to buy. When people read reviews, they learn what other customers think about a particular brand. That helps them know whether or not they should purchase a certain item.
If you want to get product reviews, you must be persistent. You have to keep asking until you find someone who will review your product.
Don’t forget to thank them!
Thanking someone for sharing their opinion is an easy way to show appreciation. It also shows that you value what they have to say.
When asking people for product reviews, be sure to thank them for taking the time to share their thoughts. You never know if they’ll be willing to write a review again, so it’s important to let them know that you appreciate their input.
