E-mail marketing is essential for all small businesses. What do you do when someone comes to your store or house? You welcome them, right? If you meet someone for the first time, what do you do? You introduce yourself. Similarly, when a customer or a potential customer signs up for your email list, they are allowing you to send emails to their inbox. This is huge and a great opportunity for you to thank them or introduce yourself to your audience and welcome them to your small business or brand family!
A lot of small businesses don’t have an email marketing welcome series setup so I wanted to share a few quick email drafts with you that you can easily use as a starting point for your small business. You may re-arrange the order if needed for these:
1. First email option one : Simple Welcome Email
Hi ,
Thank you for signing up / Welcome to ____’s family! We’re so thrilled to have you here!
We are confident that our <product> can help <solve a problem> (for example, selling candles: We are confident that our candles will not only help you relieve stress but also leave your house smelling amazing with our all-natural fragrances!)
If you’d like to learn more about our (brand) , please click here. (add a link to blog/video sharing a about us)
<At the bottom of the email, add some of your best sellers or recommended products>
2. First email option two : With Offer – Welcome Email
Hi,
Thank you for signing up to our < brand > list!
As a special thank you, we’d like to offer you:
10% OFF
your entire purchase!
You may use the code below at the checkout:
<Code>
3. Second email : Email sharing your brand story
Hi ,
Here’s why we started :
_________ (Your story – this can be a combination of videos, blog, etc.)
Thank you again for joining our family!
4. Third Email : Email sharing testimonials
You can direct these different towards those who have bought from you vs those who have never purchased:
“Hi ,
Option one: See how our < product types > has changed our customers (for example: “See how our natural soaps have changed our customers skincare game!:”
Option two: Here’s what our customers have to say about our products:”
5. Fourth Email: Email sharing best selling products
“Hi ,
Here’s why our ____ (best selling product) is loved by so many people!
______ (Describe or showcase your product’s details)
Don’t take our word for it! See what our customers have to say:
(Share a review/testimonial by preferably a returning customer, a video testimonial works wonders as well!)
I hope these quick drafts were helpful for you.
