The internet has become an important part of our lives, and it’s also becoming increasingly important for small business owners. In this article, we’ll discuss how to use online advertising effectively for small businesses.
In order to get started with online advertising, below are the steps that you will need to follow:
1. Create an AdWords Account.
If you haven’t done so yet, set up an account with Google AdWords. This allows you to place ads on other websites, such as Facebook, Twitter, and LinkedIn. You can even pay to promote your own website.
The first step is to create an ad campaign. Once you’ve created one, you can choose which keywords you want to target. These include words people use to search online, such as “best dog training classes near me.” You can also choose to target specific locations, such as “dog training classes in San Francisco.” We’ll talk more about keywords later in the article.
If you’re looking to advertise your business online, Google AdWords is a great place to start. With this service, you pay each time someone clicks on your ads. However, if you’re new to advertising, you might be surprised at how much you can get away with spending. In fact, many businesses spend less than $100 per month on Google Ads.
Steps to create an Adwords account are listed here. If you are not comfortable, you can also get someone to create account for you at Fiverr for as low as $5.
2. Set up a Landing Page.
You should set up a landing page for each product or service you sell. This gives potential customers an easy way to contact you directly. If you don’t have a website yet, you can use a platform like Squarespace to build one quickly or simply use a landing page building service to quickly build a landing page like Leadpages. Again, you can use Fiverr to get someone do this for you for as low as $25.
A landing page is a web page designed specifically to convert visitors into leads. The goal of a landing page is to get people to take action, such as filling out a form or making a purchase. When you create a landing page, you want to include information that makes it clear what the visitor will receive if he or she completes the action.
The best thing about setting up a landing page is that it doesn’t cost anything. You simply create a website that has a link at the top that leads people to your landing page. When visitors click on the link, they enter into a form where they provide their contact information. After they fill out the form, they receive a confirmation email with a link back to your site.
A landing page is a webpage designed specifically to convert visitors to leads. The goal of creating a landing page is to encourage people to complete some kind of action, such as filling in a form or purchasing something. When you create a page, you want to ensure that it includes information that clearly explains what the visitor will receive after completing the action.
Depending on what you want to sell, you might include images, videos, text, or links. When you’re done adding content, you can choose whether to display the page publicly or keep it private.
You can then use this page to advertise on any platform such as Facebook or Instagram and re-direct users to these pages.
3. Test Different Types of Ads.
One of the biggest mistakes small businesses make when using online advertising is trying to do too much at once. If you try to promote multiple products with different ads, you’re likely to end up wasting money. Instead, focus on one product and test different types of ads until you find something that works well.
When it comes to online advertising, there are two main types of ads: banner ads and text links. Banner ads are large images that appear on top of other websites. Text links are smaller images that link directly to a website. Both types of ads work well for promoting specific products, but if you want to see which type of ad performs better, you should experiment with both.
The best way to test different types of ads is to create multiple versions of each one. You can use Google AdWords to create different versions of your ads. Each version has a unique URL that includes a keyword phrase. If you choose to advertise using text links, you can add keywords to the end of the URL. If you decide to use banner ads, you can include keywords at the beginning of the URL. After you create several versions of each ad, you can compare them to find out which ones perform better.
When creating different versions of your ads, be sure to keep track of what works and what doesn’t. Once you know which version performs best, you can use that information to improve future campaigns.
4. Choose the Right Keywords.
You should also choose the right keywords. This means finding the words people use when searching for your type of business. It’s easy to think “people will search for my business name, so I should put it in the title, description, and tags.” However, this isn’t necessarily true. People might search for your business name because they’ve heard about you before, or they’re looking for a particular service you offer. In either case, you need to figure out how to optimize your ad for those terms.
The first step is to find out what people are typing into Google when they look for your business. If you want to know what people are searching for, you can go to Google Trends.com. There, you can see what people are searching for at different times throughout the day. You can also enter specific keywords into the tool to get a better idea of what people are searching for. Once you know what people are searching, you can decide which keywords you want to include in your ads.
PRO TIP: Use long-tail keywords (which is phrases that are 3 words or longer) instead of short-tail because the chances of showing up for long-tail keywords are higher are short-tail are too competitive.
*Disclosure: I only recommend products I would use myself and all opinions expressed here are my own. This post may contain affiliate links that I may earn a small commission from, at no additional cost to you.
