When it comes to marketing automation, you’re probably thinking of all the time and money you’ll save in the long run. But there are plenty of reasons why your business should consider marketing automation right now, too.
For example: if your sales funnel isn’t working as well as it could be and you can’t afford an agency or consultant to come in and help out with your marketing strategy, then marketing automation might be a good option for you. It’s cost-effective because it allows for less human involvement in order to execute specific tasks—and that means more leads coming through without spending much on outside services (or hiring additional employees).
What can marketing automation do for your small business?
Marketing automation is a way to automate your marketing processes. It allows you to save time and money by automating repetitive tasks, leaving you with more time to spend on things that matter.
Here are some of the ways in which marketing automation can benefit your small business:
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Stay organized – Marketing automation helps you stay organized by creating a central hub for all of your leads, contacts and interactions. You can use this information to better understand who’s interested in what aspect of your business and how they want to be contacted or interacted with next. This data will also help direct where future revenue streams should be focused as well as provide insight into how current resources are being used (or not being used).
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Lead generation – Marketing automation software helps generate new leads by automatically sending content directly to viewers who have shown interest through their website visits or social media posts. This ensures that visitors receive relevant information about products or services before they’ve even had any contact with an actual person within the company itself—giving them more confidence when making purchases later down the road because they already know what they’re getting themselves into beforehand!
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Sales – Using marketing automation software like HubSpot allows marketers at all levels within an organization access real-time insights on current sales campaigns so everyone knows exactly where progress needs improvement (or if something has been working too well!). Marketers can also use this toolset for lead generation purposes—which then allows sales teams take advantage of those updated records immediately after signing up users via email signups from social media channels like Facebook Ads etc.”
It’s the year of marketing automation for small businesses.
Marketing automation is the future of marketing. Not only does it help you save money, but it also helps make sure that your customers are always receiving relevant, targeted content.
With marketing automation tools, small businesses can easily create automated flows to send out emails and nurture leads through their sales cycle. These platforms are designed to help you automate repetitive tasks so that your team can focus more on what matters most—growing relationships with customers.
1. GetResponse
GetResponse is a great tool for small businesses because it’s easy to use and has a low cost. To get started, you need to have an email marketing account with GetResponse. It offers a free trial but you will need to pay for the full version after that.
GetResponse allows you to build marketing automation workflows to deliver personalized marketing experiences for your customers based on their needs and behaviors. With GetResponse’s software, it’s easy for non-technical people (like me!) to create automated workflows that help get more sales and leads while increasing engagement with my audience.
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Their pricing starts from $0 if you’d like to just try it out but you’re really fully covered with all that they have to offer at a really affordable rate.
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2. Sendin Blue
Sendin Blue is a comprehensive email marketing platform that helps you create, send and track emails. Sendin Blue has all the features you expect from an email marketing tool including a drag and drop email builder, integrations with other platforms like Shopify, Slack, Google Analytics and more.
Sendin Blue also has built in CRM (Customer Relationship Management) capabilities so you can see who your customers are with their contact information on one screen. The Sendin Blue system works seamlessly with other programs in your business to provide true cohesion between all aspects of your online presence.
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3. Omnisend
Omnisend is a full-featured marketing automation tool that helps you grow your email list, track your sales, and make more money. Omnisend is used by more than 10,000 businesses around the world to send targeted emails and automated messages at the right time to engage with customers and boost conversion rates.
With Omnisend you can:
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Easily create new subscriber lists from your [Google Analytics](https://www.google.com/analytics/) data or upload them directly from a CSV file (you can use Zapier for that).
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Send automated welcome emails when someone signs up for your newsletter or opts into one of your campaigns. They’ll also receive an email asking them if they want to unsubscribe from further promotional mailings if they haven’t done so already!
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Automatically send out abandoned cart reminders (also known as postback emails) which include an offer discounting their original purchase price in order to entice them back into buying what they left behind in their shopping basket on their last visit!
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Trigger specific actions based on any defined trigger event happening on a web page like clicking on a button or hovering over something specific within it – such as having clicked through from another page via social media sharing buttons etcetera – this could be useful when trying to encourage people who have already been engaged with content before deciding whether or not buy something else instead of leaving empty handed.”
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4. Kartra
Kartra is a marketing automation software designed for small businesses. It comes with a simple interface and has pre-built templates that make it easy to use. Kartra also integrates with services such as Google Analytics, MailChimp and Salesforce. If you’re looking for an affordable way to get started with marketing automation, this could be the perfect choice for your business.
Kartra offers a free 30-day trial so you can see whether it’s right for your company before paying anything. After that period ends, there are three pricing tiers: $19 per month, $59 per month or $99 per month (each tier includes the same features).
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5. Unbounce
Unbounce is a marketing automation tool that also offers landing page building and conversion rate optimization. The platform is used to create, publish and test landing pages.
Unbounce lets you create dynamic landing pages with customizable forms, surveys, quizzes and more. With Unbounce’s smart elements technology, you can add lead generation forms anywhere on your website to collect information from visitors who visit your website but don’t convert into customers yet.
It comes with built-in A/B testing tools including split URL testing where you can test multiple versions of one page without affecting the original version until you’re happy with what you’ve created.
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6. Aweber
Aweber is an email marketing tool that helps you build and maintain relationships with your subscribers. It allows you to send automated emails based on triggers, like when someone visits a specific page on your website or clicks on a certain link. You can also create lead magnets to attract new subscribers and drive engagement from existing ones.
Aweber offers a free trial for new users and a 30-day money-back guarantee if they’re not satisfied with the service after using it for two months (14 days of trial + 16 days of full use).
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7. Drip
Drip is a marketing automation tool that helps small businesses with email campaigns, landing pages and more. Drip can be used to automate drip campaigns, which are emails that are sent out to subscribers over time. For example, you could set up a campaign where you send an email about your product every week for three months. This way, you’re able to keep your name in front of customers without having to manually send them emails all the time.
Like many other tools on this list (including some I’ll get into later), Drip offers integrations with other popular software platforms like Mailchimp, Slack and Zapier so that you can easily integrate it into your existing workflow without having to learn something new.
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8. ActiveCampaign
ActiveCampaign is a customer relationship management (CRM) and marketing automation tool for small businesses. ActiveCampaign is great for small businesses because it’s easy to use, affordable, and has a lot of features.
With ActiveCampaign you can create automated email campaigns, set up drip campaigns that automatically send emails at specific intervals or on a schedule, segment your audience based on their behavior or interests so you can send relevant messages to them and much more!
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9. Eloqua
Eloqua is a marketing automation tool that helps you to automate your marketing and sales. It offers a free 30-day trial, so you can test it out before committing to buying the software. Eloqua is also relatively affordable; its annual fee starts at $2,499 per year (for up to 25,000 contacts in its database). While this price point may seem steep for a small business, it’s important to remember that they offer tiered pricing plans based on how many contacts are managed in their system each month; thus, there are options available for less than $10 per contact per month with no contracts or setup fees involved!
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Pricing: You’d need to contact sales to determine the actual pricing based on the number of contacts that you have
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10. HubSpot Marketing
If you’re looking for a marketing automation tool that can help you grow your business, HubSpot is the way to go. They have many features like:
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Create, send and track emails and landing pages.
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Create personalized social media messages based on who you are sharing with and when they need it most.
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Manage all of your customer data in one place (CRM).
They also have a great blog and community which can help you learn more about marketing automation. Just like HubSpot, they offer free trials so you can try before you buy.
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Conclusion
I hope you’ve found this blog post on marketing automation tools for small businesses useful! If you’re still struggling to decide which tool is right for you, don’t worry—I get that. The important thing is to start somewhere and see where it takes you. As I mentioned earlier in the article, there are so many options out there that it can feel overwhelming at first glance. But if you take your time, do some research and talk with other people who have experience using these products (and maybe even try a free trial), then eventually one will rise above the rest as your best bet. Good luck!
